Title
Creative Advertising: Ideas And Techniques From The Worlds Best Campaigns,Used
Delivery time: 8-12 business days (International)
What Makes An Advertisement Memorable? Creative Advertising Unravels The Creative Process Behind Some Of The Most Original And Effective Campaigns Of Recent Years. Mario Pricken Showcases Over Two Hundred Examples Of International Advertising From A Wide Range Of Media Including Magazines, Billboards, Television, Movies, And The Internet. Each Chapter Highlights Different Practical Methods For Creating Innovative And Unforgettable Advertisements, From Finding The Elusive 'Big Idea' To Reworking Classic Techniques. The Selection Covers Awardwinning Work From Some Of The Biggest And Most Influential Names In The Industry, Such As J. Walter Thompson And Saatchi And Saatchi, Along With Exciting Young Agencies Such As Londonbased Mother Ltd. All Demonstrate A Fascinating Range Of Approaches, Including Ways Of Visualizing Concepts, The Art Of Illusion And Paradox, Using Metaphor And Analogy, And Deploying Shock Tactics And Humor. Interviews With International Luminaries Of The Advertising World Provide Invaluable Insights Into The Working Practices Of Top Agencies. Entertaining And Inspirational, Creative Advertising Is An Indispensable Book For Designers, Art Directors, Copywriters, And Students Of Advertising. Over 450 Illustrations, 380 In Color.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'Creative Advertising' by Mario Pricken? A: 'Creative Advertising' explores the creative processes behind memorable advertisements, showcasing innovative techniques and ideas from successful campaigns.
- Q: How many illustrations are included in the book? A: The book features over 450 illustrations, with 380 of them in color, providing visual inspiration alongside the text.
- Q: Who is the author of 'Creative Advertising'? A: The book is authored by Mario Pricken, who is known for his expertise in advertising and creativity.
- Q: What types of media are covered in the examples provided in the book? A: 'Creative Advertising' includes examples from various media, such as magazines, billboards, television, movies, and the Internet.
- Q: Is 'Creative Advertising' suitable for students? A: Yes, the book is an indispensable resource for students of advertising, as well as designers, art directors, and copywriters.
- Q: What is the binding type of 'Creative Advertising'? A: The book is available in paperback binding, making it a portable and accessible option for readers.
- Q: When was 'Creative Advertising' published? A: 'Creative Advertising' was published on May 2004.
- Q: What is the total number of pages in the book? A: The book contains a total of 266 pages.
- Q: Does the book include interviews with advertising professionals? A: Yes, it features interviews with international luminaries in the advertising world, offering insights into top agencies' working practices.
- Q: What category does 'Creative Advertising' fall under? A: 'Creative Advertising' is categorized under History & Criticism, focusing on advertising practices and creativity.