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Creative Advertising, New Edition,New
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More than just a nicetolookat, easytoflipthrough book...Pricken has loftier goalsnamely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.'Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with awardwinning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
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- Q: What is the primary focus of 'Creative Advertising, New Edition'? A: 'Creative Advertising, New Edition' focuses on unraveling the creative process behind effective advertising campaigns. It introduces readers to various techniques and ideas to transform them into top creatives.
- Q: How many pages does the book contain? A: The book contains 272 pages, providing ample content for understanding advertising techniques and examples.
- Q: Who is the author of this book? A: The author of 'Creative Advertising, New Edition' is Mario Pricken, a recognized expert in advertising.
- Q: What type of illustrations are included in the book? A: 'Creative Advertising, New Edition' includes over 450 illustrations, with 280 in color, showcasing a variety of advertising examples.
- Q: When was 'Creative Advertising, New Edition' published? A: The book was published on June 23, 2008.
- Q: What is the binding type of this book? A: The book is available in a paperback binding, making it lightweight and easy to handle.
- Q: Is this book suitable for beginners in advertising? A: Yes, 'Creative Advertising, New Edition' is suitable for beginners as it introduces fundamental concepts and techniques in advertising.
- Q: Does the book cover contemporary advertising techniques? A: Yes, this edition includes updated examples and approaches, reflecting contemporary advertising techniques across various media.
- Q: What edition is 'Creative Advertising, New Edition'? A: This is the second edition of the book, which includes a revised introductory chapter and new advertising examples.
- Q: Can this book help in understanding digital advertising? A: Yes, the book covers a wide range of media, including digital platforms, providing insights into modern advertising strategies.