Creative Change: Why We Resist It . . . How We Can Embrace It

Creative Change: Why We Resist It . . . How We Can Embrace It

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SKU: SONG054470309X
UPC: 9780544703094
Brand: Houghton Mifflin Harcourt
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One Of The Nations Leading Psychologists Asks Why Todays Corporate Leaders Desire But Reject Creative Solutions And Finds Some Surprising Conclusions.All Corporate Ceos, Top Executives, And Other Business Leaders Say They Want Creativity And Need Real Innovation In Order To Thrive In A Competitive World. But According To Startling Research From Former Wharton Management Professor Jennifer Mueller, The Truth Is That Many Business Leaders Chronically Reject Creative Solutions And Often Embrace The Familiar, Even As They Profess Commitment To Innovation.Muellers Research Also Reveals That Its Not Just Ceos, But Educators, Scientists, And Many, Many Others Who Often Struggle To Accept New And Creative Ideas Even When Desired. Mueller Parses The Tough Questions That These Findings Raise. Could People Love But Also Hate Creative Ideas? Could The Mindset We Use To Evaluate Ideas Turn This Love Or Hate On Or Offin An Instant? Do Experts Struggle Even More Than Novices With This Bias? And Even More Startling, Could The Best Practices That Organizations Employ To Manage Innovation Activate This Bias, And Inadvertently, Kill Innovation?Mueller Diagnoses This Hidden Innovation Barrier, And Provides Solutions, Including:O A Four Step Process (And A Fifth Lifeline) To Selfdisrupt Your Current Mindset And Recognize Creative Opportunity;O An Ideapitching Framework Aimed At Helping You Overcome Other Peoples Sticky Preference For The Status Quo;O Key Organizational Levers To Disrupt The Cultural Beliefs Holding Your Company Back;O Tips To More Accurately Recognize Creative Leaders Who Can Lead Organizations In Productive New Directions, Ando Strategies To Generate Ideas Without Harming Your Ability To Make Them Count With The Decisionmakers.Based On The Latest Psychological Studies In The Field, Along With Numerous Illustrative Examples, Creative Change Is The Kind Of Provocative Creative Leadership Book That Will Be Discussed For Years To Come.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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