Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services),Used

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services),Used

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Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and typessmall to large public, academic, and school libraries, systems, and organizations. Each bestpractice scenario describes a librarys successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:Using constituents voices in outreach efforts Building a social media presence Crafting stepbystep marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using email marketing in outreach Marketing a new library space Marketing on a shoestring budgetDrawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twentyfirstcentury audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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