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Creative Selling: Making and Keeping Customers,Used
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Creative Selling: Making and Keeping Customers by Charles Henry Mackintosh is a comprehensive guide for sales professionals who want to improve their selling skills and increase their sales. The book covers various aspects of selling, including understanding customer needs, building relationships with customers, creating effective sales presentations, and closing deals.The author emphasizes the importance of creativity in selling and provides practical tips and techniques for developing creative solutions to customer problems. He also discusses the importance of building trust with customers and maintaining longterm relationships.The book is written in a clear and concise style, making it easy to understand and apply the concepts presented. It includes numerous examples and case studies that illustrate the principles of effective selling.Overall, Creative Selling is an essential resource for anyone involved in sales, from beginners to experienced professionals. It provides valuable insights and practical advice for making and keeping customers, and is sure to help salespeople achieve greater success in their careers.1925. This volume presents four convictions: everyone needs to know how to sell; everyone has to sell, thoughts if not things; leadership depends upon conscious application of the principles of selling; and that a study of the principles of selling is the best possible preparation for success. Following these convictions, there are four facts: selling is simply applied common sense; selling demands no hypnotic personality; selling needs no special cleverness; and trickiness, slickness, are not only unnecessary, but undesirable qualities. From these two sets of related inferences, one draws a final one: everyone should learn how to sell, and everyone possessed of ordinary common sense can learn how to sell.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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