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Logos are among designers' most highly soughtafter projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challengesthe logos that have truly pushed a designer's creativity and forced him or her to reach inside.The authors examine 180 logos, making it easy for designers to take away insightful tips they can put to work immediately. The author tracks the life cycle of each logo from its challenge through the process to the final result. Scattered throughout the book are sidebars featuring 15 logos that were made over. The author talks about why the makeover was needed and, with the before and after logos side by side, discusses if the redo was successful.Color images throughout that show the logos from conceptual stages to final art make this book an ataglance reference for anyonedesigner or entrepreneurwho wants to take an active role in the creation of his or her brand mark.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
