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Creative Strategy and the Business of Design,Used
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Douglas wears a lot of hatsall stylish and functional. Theres a huge disconnect happening right now in the industry and Douglass book is a means to bridging that gap. The Huffington PostThe Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativityyou need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches leftbrain business skills to rightbrain creative thinkers.Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketingspeak and business jargon are translated into tools to help you:Understand client requests from a business perspectiveBuild a strategic framework to inspire visual conceptsIncrease your relevance in an evolving industryRedesign your portfolio to showcase strategic thinkingWin new accounts and grow existing relationshipsYou already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
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