Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth,Used

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth,Used

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SKU: SONG0071850112
UPC: 9780071850117
Brand: McGraw-Hill Education
Condition: Used
Regular price$13.85
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Learn how to compose truly original strategies by applying a proven creative processMany business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented ideas. However, in order to develop a truly great strategy, you must learn how to tap into your own instincts, intuition, and original ideas to connect with people in ways that have never been thought of before. In short, you need to learn how to be more creative.Creative Strategy Generation is a stepbystep guide to composing successful business strategies by learning how to apply a creative process to classic strategic theories. Its lessons are aimed squarely at the thousands of strategic practitioners who are tasked with developing product, portfolio, and marketlevel strategic plans for their organizations. Drawing upon examples from reallife business situations, and coupled with clever musical and artistic analogies, Creative Strategy Generation is sure to provide not only a proven framework for developing business strategies, but also a new way to think about the entire strategic process.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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