Creative Strategy in Advertising (with InfoTrac),Used

Creative Strategy in Advertising (with InfoTrac),Used

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SKU: SONG053462510X
Brand: Cengage Learning
Condition: Used
$40.78
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CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fastchanging media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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