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The primary objective of this book is to develop the understanding of creativity and how we can use it effectively to enrich the traditional problemsolving approaches that are characteristic of the decision and management sciences. Features "mindexpanding" exercises, which facilitate creative thinking and improve problemsolving and decisionmaking skills; realistic cases and models, providing a balance between theory and application; endnotes at the end of each chapter, which provide additional references, comments, and asides on various topics; and discussion on how creative thinking principles can be utilized to develop research ideas.
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birth defects, or other reproductive harm.
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