Crisis Communication: Practical Pr Strategies For Reputation Management & Company Survival

Crisis Communication: Practical Pr Strategies For Reputation Management & Company Survival

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Senior Management And Leaders Within Companies Embroiled In Crisis, Have Learned The Hard Way What Happens When The Unthinkable Becomes A Reality An Accident Results In Death Or Injury; A Failed Company Takeover Causes Share Prices To Plummet; Or Toxic Food, Medicines And Drinks Leads To Mass Hysteria. All Attention Focuses On The Guilty Parties And The Media Can Be Expected To Make This Crisis Headline News Within A Matter Of Hours.No Company Or Organisation Is Immune To Crisis. Everyday, Organisations Run The Risk Of Being Affected. However, A Crisis Does Not Necessarily Have To Turn Into A Disaster For The Business Or Organisation Involved. Crisis Communication Provides Readers With Advice On How To Limit Damage Effectively By Acting Quickly And Positively. Moreover, It Explains How To Turn A Crisis Into An Opportunity By Communicating Efficiently, Through The Use Of Successful Public Relations Strategies.Providing Information On Accountability; Crisis Communication Planning; Building Your Corporate Image; Natural Disasters; Accidents; Financial Crises; Legal Issues; Corporate Reorganisation; Food Crises; Dealing With Negative Press; Media Training; And Risk Managers, Crisis Communication Is A Thorough Guide To Help Prepare Your Organisation For Any Future Calamities.Including International Case Studies, Crisis Communication Checklists And Sample Crisis Preparation Documents, This Book Ensures That You Are Fully Prepared For The Absolute Necessity Of Proactive Crisis Communication And Proper Planning, Should You Be Confronted With A Crisis.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Crisis Communication' by Peter Anthonissen? A: The book focuses on providing practical public relations strategies for managing crises and protecting a company's reputation during challenging situations.
  • Q: Who is the target audience for this book? A: The target audience includes senior management and leaders within organizations who may face crises and need to prepare and respond effectively.
  • Q: What are some key topics covered in the book? A: Key topics include crisis communication planning, accountability, dealing with negative press, media training, and strategies for turning crises into opportunities.
  • Q: How does this book help in preparing for a crisis? A: It provides guidance on proactive crisis communication, including checklists and sample preparation documents to help organizations manage potential crises.
  • Q: Is this book suitable for those new to crisis management? A: Yes, the book is designed to be a thorough guide, making it suitable for both beginners and experienced professionals in crisis management.
  • Q: What type of case studies does the book include? A: The book includes international case studies that illustrate real-world examples of crisis management and communication strategies.
  • Q: How many pages does 'Crisis Communication' have? A: The book has a total of 240 pages.
  • Q: What is the condition of the book being offered? A: The book is offered in new condition.
  • Q: When was 'Crisis Communication' published? A: The book was published on September 30, 2008.
  • Q: What is the binding type of this book? A: The book is available in hardcover binding.