Crisis Communications: The Definitive Guide to Managing the Message,New

The Definitive Guide to Communicating in Any CrisisWhen facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Finks book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed MartinThere are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.Skillfully managing the perception of the crisis determines the difference between a companys life or death. Because in the pitched battle between perception and reality, perception always wins.Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitablewhether its in the form of human error, industrial accidents, criminal behavior, or natural disasters.In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before its too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISISINDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISISThe explosion of the Internet and, especially, social media, has added a new layer to the business leaders skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it.With indepth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through todays rocky landscape of businesswhere crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance.PRAISE FOR STEVEN FINKS CRISIS MANAGEMENTEvery major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an everincreasing rate ... The question is: Is Steven Finks book one that busy executives ought to read? The answer is a resounding yes.LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW