Title
CRM Application in Financial Sector: Assessment of Customer Relationship Management Application in Financial Sector, A Case of C,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Today marketing is not just developing, delivering and selling, it is moving towards developing and maintaining long term relationships with customers. The purpose of this study has been to analyze the existing application of Customer Relationship Management in CBE Mekelle branch. The main research methodology adopted was a case study. This research involved collected data from 132 customers and 44 employees of CBE to understand the CRM of the bank.The study result indicates that the customers are satisfied in most of the services provided by the bank, even though, the bank does not satisfy its customers in all the indicators used in this study. From the study's analytical result, the modernization of the bank and its position to adopt new technology is encouraging, though the bank has many problems in relation to information technology and communication. As per the respondent suggestion the CBE should launch new services as per the demand of the customers. Because about 59.% the respondents need to get new service from the bank other than the existing services.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.