CRM: The Foundation of Contemporary Marketing Strategy,Used

CRM: The Foundation of Contemporary Marketing Strategy,Used

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SKU: SONG0415896576
UPC: 9780415896573
Brand: Brand: Routledge
Condition: Used
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This book introduces students to CRM (customer relationship management), a strategic methodology thats being embraced in increasing numbers by organizations looking to gain a competitive advantage. With indepth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the onestopsource for a comprehensive CRM course.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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