Title
Cross Buying Extended in Multi Partner Bonusprogrammen: Eine kritische Analyse (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Heike Papenhoff untersucht diese Effekte des erweiterten Zusatzkaufverhaltens, des Cross Buying extended Verhaltens in Multi Partner Bonusprogrammen. Sie leitet die Einflussgren aus konomischer Perspektive ab und entwickelt im Rahmen einer zweistufigen Untersuchung ein umfassendes Messmodell. From the Back Cover Ein konomischer Erfolg von Bonusprogrammen ist im Rahmen des Kundenbeziehungsmanagements bei Unternehmen bisher nicht eindeutig erbracht. Das Zusatzkaufverhalten der Kunden jedoch erhlt einen hheren Stellenwert: aufgrund des verbindenden Elements des gemeinsamen Bonussystems konzentrieren Kunden ihr Kaufverhalten auf die Partner des Programms. Heike Papenhoff untersucht die Effekte des erweiterten Zusatzkaufverhaltens, des Cross Buying extended Verhaltens, in Multi Partner Bonusprogrammen. Sie leitet die Einflussgren aus konomischer Perspektive ab und entwickelt im Rahmen einer zweistufigen Untersuchung ein umfassendes Messmodell. Fr die Untersuchung stehen Lngsschnittdaten eines der grten deutschen Multi Partner Bonusprogramme zur Verfgung. Die Autorin besttigt den Einfluss der Treiber Wechselkosten und Attraktivitt der Partner. Sie zeigt, dass dem Einlseverhalten sowie dem Merkmal der Teilnahmedauer der Kunden innerhalb des Bonusprogramms eine bedeutende Rolle hinsichtlich der Beurteilung der positiven Cross Buying extended Effekte zukommt. About the Author Dr. Heike Papenhoff promovierte bei Prof. Dr. Mario Rese am Lehrstuhl Betriebswirtschaft, insbesondere Marketing der Universitt Bochum. Sie ist seit 2002 an der FOM Fachhochschule fr Oekonomie & Management als Dozentin ttig.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.