CrossChannel Cooperation: The Bundling of Online and Offline Business Models,Used

CrossChannel Cooperation: The Bundling of Online and Offline Business Models,Used

SKU: DADAX3835002384 In Stock
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Product Description Tobias Kollmann and Matthias Hsel explore the manifold possibilities of crosschannel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept. From the Back Cover Technological advances and changes in customer behaviour implicate a continuing integration of online and offline activities of businesses and individuals. As customers use online and offline channels complementarily, enterprises need to attend both physical and virtual trade levels in equal measure. Integrated business concepts are increasingly becoming a prerequisite for achieving a sustainable competitive advantage and alliances between traditional enterprises and Internetbased ventures are a promising way of meeting these requirements. Tobias Kollmann and Matthias Hsel explore the manifold possibilities of crosschannel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept. About the Author Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls fr EBusiness und EEntrepreneurship der Universitt DuisburgEssen, Campus Essen. Matthias Hsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
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