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CrossChannel Cooperation: The Bundling of Online and Offline Business Models,Used
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Product Description Tobias Kollmann and Matthias Hsel explore the manifold possibilities of crosschannel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept. From the Back Cover Technological advances and changes in customer behaviour implicate a continuing integration of online and offline activities of businesses and individuals. As customers use online and offline channels complementarily, enterprises need to attend both physical and virtual trade levels in equal measure. Integrated business concepts are increasingly becoming a prerequisite for achieving a sustainable competitive advantage and alliances between traditional enterprises and Internetbased ventures are a promising way of meeting these requirements. Tobias Kollmann and Matthias Hsel explore the manifold possibilities of crosschannel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept. About the Author Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls fr EBusiness und EEntrepreneurship der Universitt DuisburgEssen, Campus Essen. Matthias Hsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.
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