Crosscultural Technology Design: Creating Culturesensitive Technology For Local Users (Human Technology Interaction Series)

Crosscultural Technology Design: Creating Culturesensitive Technology For Local Users (Human Technology Interaction Series)

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SKU: SONG0199744769
Brand: Oxford University Press
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The demand and opportunity for crosscultural technology design is rapidly rising due to globalization. However, all too often resulting technologies are technically usable, yet cannot be immediately put to meaningful use by users in their local, concrete contexts. Support for concrete user activities is frequently missing in design, as support for decontextualized actions is typically the focus of design. Sun examines this disconnect between action and meaning in crosscultural technology design and presents an innovative framework, Culturally Localized User Experience (CLUE), to tackle this problem. Incorporating key concepts and methods from activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach integrates action and meaning through a dialogical, cyclical design process to design technology that engages local users within culturally meaningful social practices.Illustrated with five indepth case studies of mobile text messaging use by college students and young professionals in American and Chinese contexts spanning years, Sun demonstrates that a technology created for culturally localized user experience mediates both instrumental practices and social meanings. She calls for a change in crosscultural design practices from simply applying cultural conventions in design to engaging with social affordances based on a rich understanding of meaningful contextualized activity. Meanwhile, the vivid user stories at sites of technologyinuse show the power of 'user localization' in connecting design and use, which Sun believes is essential for the success of an emerging technology like mobile messaging in an era of participatory culture.This book will be of interest to researchers, students, practitioners, and anyone who wants to create culturesensitive technology in this increasingly globalized world that requires advanced strategies and techniques for culturally localized, participatory design.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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