Title
Crossing The Chasm, 3Rd Edition: Marketing And Selling Disruptive Products To Mainstream Customers (Collins Business Essentials)
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The Bible For Bringing Cuttingedge Products To Larger Marketsnow Revised And Updated With New Insights Into The Realities Of Hightech Marketingin Crossing The Chasm, Geoffrey A. Moore Shows That In The Technology Adoption Life Cyclewhich Begins With Innovators And Moves To Early Adopters, Early Majority, Late Majority, And Laggardsthere Is A Vast Chasm Between The Early Adopters And The Early Majority. While Early Adopters Are Willing To Sacrifice For The Advantage Of Being First, The Early Majority Waits Until They Know That The Technology Actually Offers Improvements In Productivity. The Challenge For Innovators And Marketers Is To Narrow This Chasm And Ultimately Accelerate Adoption Across Every Segment.This Third Edition Brings Moore'S Classic Work Up To Date With Dozens Of New Examples Of Successes And Failures, New Strategies For Marketing In The Digital World, And Moore'S Most Current Insights And Findings. He Also Includes Two New Appendices, The First Connecting The Ideas In Crossing The Chasm To Work Subsequently Published In His Inside The Tornado, And The Second Presenting His Recent Groundbreaking Work For Technology Adoption Models For Hightech Consumer Markets.
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- Q: What is the page count of the book? A: The book has two hundred eighty-eight pages. This length allows for a detailed exploration of high-tech marketing strategies.
- Q: What are the dimensions of the book? A: The book measures five point thirty-one inches in length, zero point sixty-seven inches in width, and eight inches in height. These dimensions make it easy to handle and store.
- Q: What type of binding does the book have? A: The book is available in paperback binding. This makes it lightweight and flexible for reading.
- Q: How do I apply the marketing strategies from the book? A: To apply the strategies, read through the concepts and examples provided. Then, implement the suggested tactics within your own marketing campaigns.
- Q: Is the book suitable for beginners in marketing? A: Yes, the book is suitable for beginners. It provides foundational knowledge of high-tech marketing and practical advice.
- Q: What is the target audience for this book? A: The target audience includes marketers, entrepreneurs, and business students. It's particularly beneficial for those involved in technology products.
- Q: How should I care for and store the book? A: Store the book in a dry place away from direct sunlight. Keeping it on a shelf will help preserve its condition.
- Q: Are there any special cleaning instructions for the book? A: No special cleaning instructions are necessary. Simply keep it away from moisture and dirt.
- Q: Can I return the book if I am not satisfied? A: Yes, most retailers offer a return policy. Check the specific return conditions of the seller.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller for a replacement or refund. Be sure to provide evidence of the damage.
- Q: How does this book compare to other marketing books? A: This book focuses specifically on high-tech marketing strategies, distinguishing it from more general marketing texts. It provides unique insights into technology adoption.
- Q: Is this book relevant for digital marketing? A: Yes, the book includes new strategies for marketing in the digital world. It addresses current trends and challenges.
- Q: What insights does Geoffrey A. Moore provide in this edition? A: Moore shares updated strategies and examples of successes and failures in technology marketing. These insights help readers understand market dynamics.
- Q: Who is the author of the book? A: The author is Geoffrey A. Moore. He is a recognized expert in marketing and technology adoption.
- Q: What genre does this book belong to? A: The book belongs to the business and marketing genre. It focuses on strategies for selling disruptive products.