Title
Crossing The Chasm, 3Rd Edition: Marketing And Selling Disruptive Products To Mainstream Customers (Collins Business Essentials)
Delivery time: 8-12 business days (International)
The Bible For Bringing Cuttingedge Products To Larger Marketsnow Revised And Updated With New Insights Into The Realities Of Hightech Marketingin Crossing The Chasm, Geoffrey A. Moore Shows That In The Technology Adoption Life Cyclewhich Begins With Innovators And Moves To Early Adopters, Early Majority, Late Majority, And Laggardsthere Is A Vast Chasm Between The Early Adopters And The Early Majority. While Early Adopters Are Willing To Sacrifice For The Advantage Of Being First, The Early Majority Waits Until They Know That The Technology Actually Offers Improvements In Productivity. The Challenge For Innovators And Marketers Is To Narrow This Chasm And Ultimately Accelerate Adoption Across Every Segment.This Third Edition Brings Moore'S Classic Work Up To Date With Dozens Of New Examples Of Successes And Failures, New Strategies For Marketing In The Digital World, And Moore'S Most Current Insights And Findings. He Also Includes Two New Appendices, The First Connecting The Ideas In Crossing The Chasm To Work Subsequently Published In His Inside The Tornado, And The Second Presenting His Recent Groundbreaking Work For Technology Adoption Models For Hightech Consumer Markets.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is 'Crossing the Chasm' about? A: 'Crossing the Chasm' is a guide by Geoffrey A. Moore that explores how to successfully market and sell disruptive products to mainstream customers. It discusses the Technology Adoption Life Cycle and the challenges of bridging the gap between early adopters and the early majority.
- Q: Who is the author of 'Crossing the Chasm'? A: The author of 'Crossing the Chasm' is Geoffrey A. Moore, a recognized expert in high-tech marketing and strategy.
- Q: What edition is 'Crossing the Chasm' currently in? A: 'Crossing the Chasm' is currently available in its third edition, which includes updated insights and new examples.
- Q: How many pages does 'Crossing the Chasm' have? A: 'Crossing the Chasm' has a total of 288 pages.
- Q: What is the condition of the book? A: 'Crossing the Chasm' is available as a new book in good condition.
- Q: When was 'Crossing the Chasm' published? A: 'Crossing the Chasm' was published on January 28, 2014.
- Q: What format is 'Crossing the Chasm' available in? A: 'Crossing the Chasm' is available in paperback format.
- Q: Are there any new strategies included in the third edition? A: Yes, the third edition includes new strategies for marketing in the digital world, along with updated insights and examples.
- Q: Does 'Crossing the Chasm' include appendices? A: Yes, the third edition includes two appendices: one connecting to Moore's work in 'Inside the Tornado' and another on technology adoption models for high-tech consumer markets.
- Q: What topics does 'Crossing the Chasm' cover? A: 'Crossing the Chasm' covers topics related to marketing disruptive products, the Technology Adoption Life Cycle, and strategies for engaging the early majority.