Title
Crossing The Chasm: Marketing And Selling Hightech Products To Mainstream Customers,New
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Here Is The Bestselling Guide That Created A New Game Plan For Marketing In Hightech Industries. Crossing The Chasm Has Become The Bible For Bringing Cuttingedge Products To Progressively Larger Markets. This Edition Provides New Insights Into The Realities Of Hightech Marketing, With Special Emphasis On The Internet. Its Essential Reading For Anyone With A Stake In The Worlds Most Exciting Marketplace.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has two hundred twenty-seven pages. It offers a comprehensive guide on marketing high-tech products.
- Q: What are the dimensions of this book? A: The dimensions of this book are five point thirty-five inches in length, zero point sixty-three inches in width, and seven point ninety-five inches in height.
- Q: What type of binding does this book have? A: This book is paperback bound. This makes it lightweight and easy to handle.
- Q: Who is the author of this book? A: The author of this book is Geoffrey A. Moore. He is a well-known figure in marketing and business strategy.
- Q: What is the genre of this book? A: The genre of this book is Management. It focuses on strategies for marketing and selling in high-tech industries.
- Q: How do I effectively use this book? A: You can use this book as a guide for marketing strategies. It is particularly useful for professionals in high-tech sectors.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It breaks down complex marketing concepts into understandable strategies.
- Q: Can I apply the strategies in this book to my own business? A: Yes, you can apply the strategies in this book to various businesses. The insights are relevant for any high-tech product.
- Q: How should I store this book to keep it in good condition? A: Store this book in a cool, dry place. Keeping it away from direct sunlight will help preserve its quality.
- Q: Is this book safe for all readers? A: Yes, this book is safe for all readers. It contains no inappropriate content and is aimed at professionals.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you should contact customer service for a replacement. Most retailers have return policies to address such issues.
- Q: What is the return policy for this book? A: The return policy typically allows returns within thirty days. Check with the retailer for specific details.
- Q: What if I have questions about the content of the book? A: If you have questions about the content, you can seek online forums or discussion groups focused on marketing strategies.
- Q: Is this book useful for online marketing? A: Yes, this book provides insights into online marketing. It emphasizes the importance of the Internet in high-tech marketing.
- Q: Are there any exercises or activities in this book? A: No, this book does not contain exercises or activities. It focuses on theoretical insights and strategies.
- Q: Can I find this book in libraries? A: Yes, this book is often available in libraries. Check your local library catalog for availability.