Title
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers,Used
Delivery time: 8-12 business days (International)
Author Geoffrey Moore makes the case that high tech products require marketing strategies that differ from those in other industries. His chasm theory describes how hightech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the hightech industry. Moore suggests remedies for the problems that can help businesses meet their longterm goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plough right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a 'whole product model.' Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market. Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone. David James
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is 'Crossing the Chasm' about? A: 'Crossing the Chasm' by Geoffrey Moore discusses the unique marketing challenges faced by high-tech products and provides strategies for reaching mainstream customers.
- Q: Who is the author of 'Crossing the Chasm'? A: The author of 'Crossing the Chasm' is Geoffrey A. Moore, a recognized expert in marketing technology products.
- Q: What are the main themes of the book? A: The main themes include the chasm theory, marketing strategies for high-tech products, and the importance of targeting specific customer segments.
- Q: How does the chasm theory impact technology marketing? A: The chasm theory explains that high-tech products often initially appeal to a niche market but struggle to gain traction among mainstream consumers, requiring different marketing approaches.
- Q: What is the recommended approach for marketing high-tech products? A: Moore suggests creating detailed customer profiles, targeting specific segments, and designing a 'whole product model' to meet mainstream market needs.
- Q: What types of companies does the book cite as examples? A: The book cites successful companies such as Apple, Tandem, Oracle, and Sun as examples of effective strategies for crossing the chasm.
- Q: Is 'Crossing the Chasm' suitable for non-marketing professionals? A: Yes, the book is written for all employees involved in the success of a technical product, not just marketing specialists.
- Q: What is the condition of the book being sold? A: The book is listed as a used book in good condition.
- Q: How many pages does 'Crossing the Chasm' have? A: 'Crossing the Chasm' has a total of 336 pages.
- Q: What edition of the book is available? A: The available edition of 'Crossing the Chasm' is the revised edition.