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Crystallizing Public Opinion,Used
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A Seminal Work On How Public Opinion Is Created And Shaped, Edward Bernayss 1923 Classic Crystallizing Public Opinion Set Down The Principles That Corporations And Government Have Used To Influence Public Attitudes Over The Past Century.A Primer On The Then New Profession Of 'Public Relations Counsel,' Crystallizing Elucidates The 'Instruments And Techniques' That Pr Professionals Use To Mold Public Opinion On Behalf Of Their Client'S Interests. By Adapting The Ideas That Bernays Put Forth In This Book, Governments And Advertisers Have Been Able To 'Regiment The Mind Like The Military Regiments The Body.'The First Ever Book Ever Written About The Public Relations Industry, This Allnew Edition Of Crystallizing Public Opinion Features An Introduction By Stuart Ewen, Author Of Pr! A Social History Of Spin, All Consuming Images: On The Politics Of Style In Contemporary Culture, And Captains Of Consciousness: Advertising And The Social Roots Of The Consumer Culture.
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For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does 'Crystallizing Public Opinion' have? A: This book has two hundred sixteen pages. It offers an in-depth exploration of public relations principles as articulated by Edward Bernays.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and portable, suitable for casual reading.
- Q: What are the dimensions of 'Crystallizing Public Opinion'? A: The dimensions are five inches in length, zero point fifty-nine inches in width, and seven point seventy-two inches in height. These measurements make it easy to fit in a standard bookshelf.
- Q: Who is the author of 'Crystallizing Public Opinion'? A: The author is Edward Bernays. He is recognized as a pioneer in the field of public relations.
- Q: Is this book suitable for beginners in public relations? A: Yes, it is suitable for beginners. It serves as a primer on the principles of public relations and is written in an accessible manner.
- Q: Can this book be used for academic studies? A: Yes, it can be used for academic studies. It provides foundational knowledge on public relations that is valuable for students.
- Q: How should I store 'Crystallizing Public Opinion'? A: Store it in a cool, dry place away from direct sunlight. This will help preserve the quality of the paperback binding and pages.
- Q: Is there a specific way to clean this book? A: Yes, gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions to maintain its condition.
- Q: Is this book considered safe for young readers? A: Yes, it is considered safe for young readers. However, it is recommended for individuals interested in public relations and related topics.
- Q: Is 'Crystallizing Public Opinion' a good gift for someone in marketing? A: Yes, it is an excellent gift for someone in marketing. The book offers insights into influencing public opinion, which is crucial in the marketing field.
- Q: What makes this edition of the book special? A: This edition includes an introduction by Stuart Ewen, offering additional context and analysis. It enhances the reader's understanding of Bernays' work.
- Q: How do I return 'Crystallizing Public Opinion' if needed? A: To return the book, follow the retailer's return policy. Generally, it involves contacting customer service for a return authorization.
- Q: What if 'Crystallizing Public Opinion' arrives damaged? A: If it arrives damaged, contact the seller immediately. Most retailers will provide a replacement or refund in such cases.
- Q: Can this book be purchased as an e-book? A: Yes, it may be available as an e-book. Check with your preferred ebook retailer for digital format options.
- Q: Does this book include any illustrations or charts? A: No, 'Crystallizing Public Opinion' does not include illustrations or charts. It is primarily text-based, focusing on theory and principles.