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A seminal work on how public opinion is created and shaped, Edward Bernayss 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of 'public relations counsel,' Crystallizing elucidates the 'instruments and techniques' that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to 'regiment the mind like the military regiments the body.'The first ever book ever written about the public relations industry, this allnew edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
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- Q: What is the main topic of 'Crystallizing Public Opinion'? A: 'Crystallizing Public Opinion' discusses how public opinion is formed and influenced, particularly through the practices of public relations as described by Edward Bernays.
- Q: Who is the author of 'Crystallizing Public Opinion'? A: The author of 'Crystallizing Public Opinion' is Edward Bernays, who is known as a pioneer in the field of public relations.
- Q: When was 'Crystallizing Public Opinion' first published? A: 'Crystallizing Public Opinion' was first published in 1923 and has been influential in the development of public relations.
- Q: What type of book is 'Crystallizing Public Opinion'? A: 'Crystallizing Public Opinion' is a non-fiction book that serves as a foundational text for understanding public relations and its impact on society.
- Q: Is 'Crystallizing Public Opinion' available in different formats? A: Yes, 'Crystallizing Public Opinion' is available in a paperback format in this edition.
- Q: What is the page count of 'Crystallizing Public Opinion'? A: 'Crystallizing Public Opinion' has a total of 216 pages.
- Q: Who wrote the introduction for this edition of 'Crystallizing Public Opinion'? A: This edition of 'Crystallizing Public Opinion' features an introduction by Stuart Ewen, a noted author in the field of public relations.
- Q: What condition is the used copy of 'Crystallizing Public Opinion' in? A: The used copy of 'Crystallizing Public Opinion' is described as being in good condition.
- Q: What is the significance of 'Crystallizing Public Opinion' in the field of public relations? A: 'Crystallizing Public Opinion' is significant as it lays down the foundational principles and techniques used in public relations to shape and influence public opinion.
- Q: When was this edition of 'Crystallizing Public Opinion' published? A: This edition of 'Crystallizing Public Opinion' was published on August 16, 2011.