Title
Crystallizing Public Opinion,Used
Delivery time: 8-12 business days (International)
Written by the nephew of Sigmund Freud and named by PBS as one of its Books That Shook the World, Crystallizing Public Opinion was the first book ever written about the public relations industry. It gives a fascinating and frightening glimpse into the world of propoganda and advertising, and shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.Edward Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. With his view that the public are irrational and behave like herds of animals, he outlines here techinques to control the masses in whatever way the influencer chooses. He counted among his clients the American Tobacco Company, several U.S. presidents, and the opponents of the Guatemalan revolution.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is 'Crystallizing Public Opinion' about? A: 'Crystallizing Public Opinion' explores the origins and techniques of public relations, written by Edward Bernays, who is considered a pioneer in the field. The book provides insights into how propaganda and advertising shape public perception.
- Q: Who is the author of 'Crystallizing Public Opinion'? A: The author is Edward Bernays, who was the nephew of Sigmund Freud and recognized as one of the 100 most influential Americans of the 20th Century.
- Q: What are the key themes discussed in the book? A: Key themes include the psychology of public opinion, the influence of advertising on consumer behavior, and the ethical implications of manipulating public perception through propaganda.
- Q: When was 'Crystallizing Public Opinion' published? A: 'Crystallizing Public Opinion' was published on July 5, 2019.
- Q: How many pages are in the book? A: The book contains a total of 140 pages.
- Q: What is the format of the book? A: 'Crystallizing Public Opinion' is available in paperback format.
- Q: What can readers learn from this book? A: Readers can learn about the foundational principles of public relations, the techniques used to influence public opinion, and historical examples of successful propaganda campaigns.
- Q: Is this book suitable for those new to public relations? A: Yes, the book is suitable for beginners as it provides a comprehensive introduction to the concepts and practices of public relations.
- Q: What type of audience would benefit from reading this book? A: The book is beneficial for students, marketing professionals, historians, and anyone interested in understanding the dynamics of public opinion and media influence.
- Q: Are there any notable clients associated with Edward Bernays mentioned in the book? A: Yes, Bernays worked with notable clients including the American Tobacco Company and several U.S. presidents, illustrating his influence in shaping public opinion.