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Crystallizing Public Opinion,Used
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Written by the nephew of Sigmund Freud and named by PBS as one of its Books That Shook the World, Crystallizing Public Opinion was the first book ever written about the public relations industry. It gives a fascinating and frightening glimpse into the world of propoganda and advertising, and shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.Edward Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. With his view that the public are irrational and behave like herds of animals, he outlines here techinques to control the masses in whatever way the influencer chooses. He counted among his clients the American Tobacco Company, several U.S. presidents, and the opponents of the Guatemalan revolution.
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- Q: How many pages is 'Crystallizing Public Opinion'? A: This book contains one hundred forty pages. It provides an insightful exploration of the public relations industry and its historical context.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it flexible and easy to carry, suitable for both casual reading and study.
- Q: Who is the author of 'Crystallizing Public Opinion'? A: The author is Edward Bernays. He is known for his influential work in public relations and was a key figure in the industry.
- Q: What are the dimensions of 'Crystallizing Public Opinion'? A: The dimensions are five point ninety-eight inches in length, zero point thirty-five inches in width, and nine point zero two inches in height. These measurements indicate a standard-sized paperback book.
- Q: What genre does 'Crystallizing Public Opinion' belong to? A: This book is categorized as a non-fiction work. It delves into the intricacies of public relations and propaganda.
- Q: How do I read 'Crystallizing Public Opinion'? A: You can read this book like any typical paperback. It is suitable for anyone interested in the history of public relations and social influence.
- Q: Is 'Crystallizing Public Opinion' suitable for beginners? A: Yes, it is suitable for beginners. The book is written in an accessible way, making complex ideas easier to understand.
- Q: What age group is appropriate for reading this book? A: This book is generally suitable for readers aged fifteen and older. It discusses themes that may require a certain level of maturity to fully comprehend.
- Q: How should I store 'Crystallizing Public Opinion'? A: Store this book in a cool, dry place away from direct sunlight. This will help preserve its condition and prevent fading.
- Q: Can I clean the cover of 'Crystallizing Public Opinion'? A: Yes, you can clean the cover gently with a damp cloth. Avoid using harsh chemicals to maintain the book's appearance.
- Q: What if 'Crystallizing Public Opinion' arrives damaged? A: If it arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for such issues.
- Q: What if I have trouble understanding the content? A: If you have trouble understanding, consider reading supplementary materials or discussions about the book online. Many resources can provide additional context.
- Q: How does 'Crystallizing Public Opinion' compare to other books in the genre? A: This book is unique in its historical perspective on public relations, unlike other contemporary works that may focus more on modern strategies.
- Q: Is 'Crystallizing Public Opinion' relevant today? A: Yes, it remains relevant today. The concepts discussed about propaganda and influence are still applicable in modern media.
- Q: What makes 'Crystallizing Public Opinion' significant? A: It is significant as the first book about public relations, highlighting foundational techniques for shaping public perception.