Cultural Destinations' Online Communication and Promotion: Discovering Official and Unofficial Online Sources Peculiarities of C,Used

Cultural Destinations' Online Communication and Promotion: Discovering Official and Unofficial Online Sources Peculiarities of C,Used

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SKU: DADAX3845471778
Brand: LAP Lambert Academic Publishing
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Destinations websites and particularly cultural destinations websites have their own communication strategies: they act as hubs with respect to destinations stakeholders (e.g. cultural attractions but also accommodations, associations, etc). The objective of this research is to study the peculiarity of this specific online communication domain. Results show that there are differences between cultural destinations and leisure destinations online communication, and that online information competitors (mostly unofficial websites) are spreading on the internet the same contents as destinations websites, but they are marketing the destination in an emotional way.

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