Title
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands,Used
Delivery time: 8-12 business days (International)
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: How managers can use culture to outinnovate their competitors How entrepreneurs can identify new market opportunities that big companies miss How underfunded challengers can win against category Goliaths How technology businesses can avoid commoditization How social entrepreneurs can develop businesses that appeal to more than just fellow activists How subcultural brands can break out of the 'cultural chasm' to mass market success How global brands can pursue crosscultural strategies to succeed in local markets How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trapWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Cultural Strategy'? A: 'Cultural Strategy' focuses on how innovative ideologies can help businesses build breakthrough brands, challenging conventional models of strategy and innovation.
- Q: Who are the authors of 'Cultural Strategy'? A: The book is written by Douglas Holt and Cameron, leading authorities on branding and innovation.
- Q: What is the publication date of 'Cultural Strategy'? A: 'Cultural Strategy' was published on October 25, 2012.
- Q: How many pages does the book have? A: The book contains 416 pages.
- Q: What is the binding type of 'Cultural Strategy'? A: 'Cultural Strategy' is available in paperback binding.
- Q: What are some key topics covered in 'Cultural Strategy'? A: Key topics include leveraging culture to out-innovate competitors, identifying market opportunities, and maximizing innovation capabilities.
- Q: Is 'Cultural Strategy' suitable for entrepreneurs? A: Yes, it provides insights for entrepreneurs on how to spot opportunities that larger companies may overlook.
- Q: How does 'Cultural Strategy' address technology businesses? A: 'Cultural Strategy' discusses strategies for technology businesses to avoid commoditization and maintain a competitive edge.
- Q: What type of audience is 'Cultural Strategy' aimed at? A: The book is aimed at managers, entrepreneurs, and anyone interested in branding and cultural innovation.
- Q: Can 'Cultural Strategy' help global brands? A: 'Cultural Strategy' offers guidance on pursuing cross-cultural strategies to succeed in local markets.