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Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day,Used
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Many people have written about creating customercentered organizations. Michael Basch actually did itbetter than anyone else. He was the cofounder of Federal Express, and the VP of Sales, Marketing and Customer Service. He built the systems, created the processes and developed the culture that made FedEx the legend it still is today in customer management and support.CustomerCulture is about consciously building the customercentered organization where every employee is focused on serving their customers for sustained, profitable growth over the long haul... and it is now available in paperback. The people and companies that are constantly customercentered are the 'evolutionary forces' that continue to grow and innovate in their neverending quest for finding better ways. This is the definition of 'CustomerCulture.' In this book, Basch shows how any organizationfrom a small dental practice to a multinational organizationcan transform itself for the customer, and become more profitable along the way.Endorsed by Fred Smith, principal founder and CEO of FedEx and James Barksdale, cofounder of Netscape.
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