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Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,Used
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Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.Over the years, many of us have built byzantine stacks of various marketing and advertising technology in an attempt to deliver the fabled right person, right message, right time experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant firstparty data asset that your brand can use as fuel Create a datadriven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in realtime Power analytics with customer data to get closer to true attributionIn this book, youll discover how to build 1:1 engagement that scales at the speed of todays customers.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is a Customer Data Platform? A: A Customer Data Platform (CDP) is a system that collects, unifies, and activates customer data from various sources, enabling businesses to create personalized marketing experiences.
- Q: How can Customer Data Platforms improve marketing engagement? A: CDPs help marketers deliver personalized experiences by providing insights into customer behavior and preferences, allowing for targeted messaging and real-time engagement.
- Q: Who is the author of 'Customer Data Platforms'? A: The book 'Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement' is authored by Martin Kihn.
- Q: What topics are covered in the book? A: The book covers managing customer data, understanding CDPs, building compliant data assets, creating a data-driven culture, and using AI for personalization.
- Q: When was 'Customer Data Platforms' published? A: The book was published on December 15, 2020.
- Q: How many pages does the book have? A: The book contains 240 pages.
- Q: What is the condition of the book? A: The book is in new condition.
- Q: What type of binding does this book have? A: This book is available in hardcover binding.
- Q: Is the book suitable for beginners in marketing? A: Yes, the book is suitable for both beginners and experienced marketers, as it breaks down complex concepts into understandable sections.
- Q: What is the main benefit of using a Customer Data Platform? A: The main benefit of a CDP is its ability to unify customer data from disparate sources, enabling businesses to create a seamless and personalized customer experience.