Customer Equity: Building and Managing Relationships As Valuable Assets,Used

Customer Equity: Building and Managing Relationships As Valuable Assets,Used

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SKU: SONG0875847641
Brand: Harvard Business Review Press
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Customer Equity provides a unifying framework for measuring customer value the potential profitability of each customer to the company as a financial asset and defines and shows how to implement customercentric strategies for longterm customer retention, relationship building and bottomline intangible valuecreation. The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer life cycles, tailor the marketing mix, optimize crossfunctional operations and balance customer acquisition and retention, and considers IT's role in improving all companycustomer interactions.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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