Customer Perception and Buying Behavior w.r.t. InFlight Shopping,Used

Customer Perception and Buying Behavior w.r.t. InFlight Shopping,Used

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SKU: DADAX3659348473
Brand: LAP Lambert Academic Publishing
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Though retailing in flights is a common business practice in west, but in India it is new for both vendors and customers. In this article, an effort has been made to study the customers perception and buying behavior with reference to inflight shopping experience in Pune. Multiple Regression, Independent Sample ttest, Oneway ANOVA and Chisquare test have been applied for analyzing the data. Statistical computations are done through IBM SPSS statistical package. In the light of the article, the inflight shopping service providers may get to know the factors that play prominent role in making the onboard shopping experience unforgettable.

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