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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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Customer Relationship Management is a strategy for managing a companys interactions with customers, clients and sales prospectsis useful in building relationship between service provider and the service receiver. Today CRM became very much vital for the sustenance of any organisation in terms of customer retention and brand management .this study is done on LIC of India, the only public sector company in the area of Life Insurance in India. This book is developed through primary and secondary research in connection with CRM strategies applied in the corporation. The study will be a help for academicians, researchers and students to understand Customer Relationship Management practices in services sector.
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