Title
Customer Relationship Management: The Foundation Of Contemporary Marketing Strategy
Delivery time: 8-12 business days (International)
This Book Balances The Behavioral And Database Aspects Of Customer Relationship Management, Providing Students With A Comprehensive Introduction To An Often Overlooked, But Important Aspect Of Marketing Strategy.Baran And Galka Deliver A Book That Helps Students Understand How An Enhanced Customer Relationship Strategy Can Differentiate An Organization In A Highly Competitive Marketplace. This Edition Has Several New Features:Updates That Take Into Account The Latest Research And Changes In Organizational Dynamics, Businesstobusiness Relationships, Social Media, Database Management, And Technology Advances That Impact Crm New Material On Big Data And The Use Of Mobile Technology An Overhaul Of The Social Networking Chapter, Reflecting The True State Of This Dynamic Aspect Of Customer Relationship Management Today A Broader Discussion Of The Relationship Between Crm And The Marketing Function, As Well As Its Implications For The Organization As A Whole Cutting Edge Examples And Images To Keep Readers Engaged And Interested A Complete Typology Of Marketing Strategies To Be Used In The Crm Strategy Cycle: Acquisition, Retention, And Winback Of Customerswith Chapter Summaries, Key Terms, Questions, Exercises, And Cases, This Book Will Truly Appeal To Upperlevel Students Of Customer Relationship Management. Online Resources, Including Powerpoint Slides, An Instructors Manual, And Test Bank, Provide Instructors With Everything They Need For A Comprehensive Course In Customer Relationship Management.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of the book 'Customer Relationship Management: The Foundation of Contemporary Marketing Strategy'? A: The book focuses on balancing the behavioral and database aspects of customer relationship management (CRM) to provide a comprehensive introduction to CRM as a crucial element of contemporary marketing strategy.
- Q: Who are the authors of this book? A: The book is authored by Roger J. Baran and Nancy Galka.
- Q: What new features are included in the latest edition of this book? A: The latest edition includes updates on recent research and changes in organizational dynamics, new material on big data and mobile technology, an overhaul of the social networking chapter, a broader discussion of CRM's relationship with marketing, and updated examples and images.
- Q: How many pages does this book contain? A: The book contains a total of 450 pages.
- Q: Is this book suitable for beginners in customer relationship management? A: While the book is designed for upper-level students, it provides a comprehensive introduction, making it accessible for those new to customer relationship management.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: When was this book published? A: This book was published on December 15, 2016.
- Q: Does the book include any online resources for instructors? A: Yes, the book includes online resources such as PowerPoint slides, an instructor’s manual, and a test bank for comprehensive course support.
- Q: What marketing strategies does the book cover in relation to CRM? A: The book covers a complete typology of marketing strategies used in the CRM strategy cycle, including customer acquisition, retention, and win-back.
- Q: What additional learning resources are provided in the book? A: The book includes chapter summaries, key terms, questions, exercises, and case studies to enhance understanding and retention of the material.