Title
Customer Relationship Management: The Foundation Of Contemporary Marketing Strategy
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This Book Balances The Behavioral And Database Aspects Of Customer Relationship Management, Providing Students With A Comprehensive Introduction To An Often Overlooked, But Important Aspect Of Marketing Strategy.Baran And Galka Deliver A Book That Helps Students Understand How An Enhanced Customer Relationship Strategy Can Differentiate An Organization In A Highly Competitive Marketplace. This Edition Has Several New Features:Updates That Take Into Account The Latest Research And Changes In Organizational Dynamics, Businesstobusiness Relationships, Social Media, Database Management, And Technology Advances That Impact Crm New Material On Big Data And The Use Of Mobile Technology An Overhaul Of The Social Networking Chapter, Reflecting The True State Of This Dynamic Aspect Of Customer Relationship Management Today A Broader Discussion Of The Relationship Between Crm And The Marketing Function, As Well As Its Implications For The Organization As A Whole Cutting Edge Examples And Images To Keep Readers Engaged And Interested A Complete Typology Of Marketing Strategies To Be Used In The Crm Strategy Cycle: Acquisition, Retention, And Winback Of Customerswith Chapter Summaries, Key Terms, Questions, Exercises, And Cases, This Book Will Truly Appeal To Upperlevel Students Of Customer Relationship Management. Online Resources, Including Powerpoint Slides, An Instructors Manual, And Test Bank, Provide Instructors With Everything They Need For A Comprehensive Course In Customer Relationship Management.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book has four hundred fifty pages. It provides a comprehensive introduction to customer relationship management.
- Q: What are the dimensions of this book? A: The book measures seven point ninety-nine inches in length, one point zero three inches in width, and ten inches in height.
- Q: What is the binding type of this book? A: This book is bound in paperback. This makes it lightweight and easy to handle.
- Q: Who is the author of this book? A: The author is Roger J. Baran. He is known for his expertise in marketing and customer relationship management.
- Q: What topics does this book cover? A: This book covers topics like behavioral aspects, database management, and social media's impact on customer relationships.
- Q: Is this book suitable for beginners? A: Yes, it is suitable for upper-level students and beginners interested in customer relationship management.
- Q: How can I use this book for my studies? A: You can use this book to understand customer relationship strategies and enhance your marketing knowledge through exercises and case studies.
- Q: Are there any online resources available with this book? A: Yes, there are online resources including PowerPoint slides, an instructor’s manual, and a test bank for comprehensive learning.
- Q: What type of audience is this book aimed at? A: This book is aimed at students, educators, and professionals in the marketing field, particularly those focusing on CRM.
- Q: How can I keep this book in good condition? A: To keep the book in good condition, store it in a cool, dry place and avoid exposure to direct sunlight.
- Q: Is this book safe for all ages? A: Yes, this book is appropriate for students and professionals in marketing, making it suitable for a wide age range.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you can contact customer support for a return or replacement.
- Q: Can I find examples of marketing strategies in this book? A: Yes, this book includes cutting-edge examples and a complete typology of marketing strategies relevant to CRM.
- Q: Does this book discuss the relationship between CRM and marketing? A: Yes, it discusses the relationship between CRM and marketing functions, highlighting its organizational implications.
- Q: What makes this edition different from previous ones? A: This edition includes updates on the latest research, big data, and mobile technology impacting customer relationship management.
- Q: Are there exercises included in this book? A: Yes, the book features key terms, questions, exercises, and cases to engage readers and enhance learning.