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Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B2B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and cocreate successful relationship marketing programs for building relationship with firm's strategic customers.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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