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Customers for Life: How to Turn That OneTime Buyer Into a Lifetime Customer
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In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his timetested advice with fresh ideas and new examples and explains how the groundbreaking Ten Commandments of Customer Service apply to todays world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, downtoearth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fastpaced new millennium by sticking to his timeproven approach: Figure out what customers want and make sure they get it. His Ten Commandants provide the essential guidelines, including: Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. No complaints? Somethings wrong: If you never ask your customers what else they want, how are you going to give it to them? Measure everything: Telling your employees to do their best wont work if you dont know how they can improve.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.