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Cutlip And Center'S Effective Public Relations
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Effective Public Relations, 10/E, Presents A Comprehensive Summary Of Public Relations Concepts, Theory, Principles, History, Management, And Practices. This Bible Of The Public Relations Field Continues In Its Role As The Single Most Authoritative And Complete Reference For Public Relations Professionals. Still The Most Comprehensive And Authoritative Introductory Book, Continuing Its Longstanding Tradition As The Mostcited Reference Book. Often Referred To As The Bible Of Public Relations, The New Edition Covers The Many Aspects Of Public Relations Theory And Practice In A Variety Of Settings. This Text Also Serves As The Basic Reference For Accreditation Programs Worldwide. Updates Examples, Sources, And References To Provide Readers With Contemporary Cases, Contexts, And Perspectives That Illustrate Major Concepts And Issues Essential To Understanding The Field. The New Edition Offers An Uptodate Synthesis And Interpretation Of The Scholarly And Professional Literature. Expands Discussions Of How The Public Relations Field Relates To Marketing, Integrated Marketing Communication (Imc), And Related Management Functions, Clarifying The Unique And Essential Role Of The Public Relations Management Function In Organizations. An Excellent, Essential Desk Reference For Those In The Practice.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has four hundred eighty-six pages. This extensive length covers a wide range of public relations concepts and practices.
- Q: What is the binding type of this book? A: The book is paperback bound. This makes it lightweight and easy to handle for readers.
- Q: What are the dimensions of the book? A: The book measures eight inches in length, one inch in width, and ten inches in height. These dimensions make it a convenient size for reading.
- Q: Who is the author of this book? A: The author of this book is Glen M. Broom, Ph.D. He is a respected figure in the field of public relations.
- Q: What is the main subject of the book? A: The book focuses on public relations. It presents an authoritative overview of theories, principles, and practices in the field.
- Q: Is this book suitable for beginners in public relations? A: Yes, the book is suitable for beginners. It serves as an introductory text that discusses essential concepts in public relations.
- Q: Can this book be used for professional accreditation programs? A: Yes, this book serves as a basic reference for accreditation programs worldwide. It provides foundational knowledge for aspiring public relations professionals.
- Q: How does this book help with understanding PR theory and practice? A: The book offers comprehensive discussions on public relations theory and practice. It includes contemporary cases and perspectives that illustrate key concepts.
- Q: Is this book up to date with current public relations practices? A: Yes, the new edition includes updated examples and references. It reflects contemporary practices and challenges in the field of public relations.
- Q: What makes this book a valuable reference for PR professionals? A: The book is often referred to as the 'bible of public relations.' Its authoritative content and comprehensive coverage make it an essential desk reference.
- Q: How should I store this book to keep it in good condition? A: Store the book upright in a cool, dry place. Avoid direct sunlight to prevent fading and ensure it remains in good condition.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently with a dry cloth. Avoid using water or cleaning solutions to protect the pages.
- Q: Is the book suitable for a specific age group? A: Yes, the book is suitable for adults and college students. Its content is designed for those seeking knowledge in public relations.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, you should contact the seller for a return or exchange. Most retailers have customer service policies for such issues.
- Q: Does this book cover the relationship between PR and marketing? A: Yes, the book expands on the relationship between public relations and marketing. It clarifies the unique role of PR in integrated marketing communications.