Title
Cutting Edge Advertising, 2nd Edition,New
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Now revised and updated, this classic book is still the definitive stepbystep guide to creating cutting edge print ads. It covers everything from how advertising works, how brandbuilding methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in worldfamous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertisings creative leaders.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Cutting Edge Advertising, 2nd Edition'? A: The book serves as a comprehensive guide to creating innovative print advertisements, covering the advertising process, brand-building methodologies, and the creative crafting of copy and art.
- Q: Who is the author of this book? A: The author of 'Cutting Edge Advertising, 2nd Edition' is Jim Aitchison.
- Q: How many pages does the book have? A: The book contains a total of 402 pages.
- Q: What type of binding does this edition have? A: This edition is available in paperback binding.
- Q: Is the book suitable for beginners in advertising? A: Yes, the book is designed as a step-by-step guide, making it accessible for beginners looking to understand the advertising creative process.
- Q: What notable advertising professionals contributed insights in this book? A: The book features advice from renowned figures such as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, and Marcello Serpa, among others.
- Q: Does this edition include any case studies or examples? A: Yes, it includes over 200 print ads and case histories that illustrate the creative processes used by world-famous advertising agencies.
- Q: When was 'Cutting Edge Advertising, 2nd Edition' published? A: The book was published in October 2003.
- Q: What is the condition of the book being sold? A: The book is listed as a used book in good condition.
- Q: Does the book contain any awards or recognitions? A: Yes, this new edition features a section with winning ads from the World Press Awards.