Cutting Edge Advertising, 2nd Edition,Used

Cutting Edge Advertising, 2nd Edition,Used

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SKU: SONG9812445579
UPC: 9799812445574
Brand: Brand: Prentice Hall
Condition: Used
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Now revised and updated, this classic book is still the definitive stepbystep guide to creating cutting edge print ads. It covers everything from how advertising works, how brandbuilding methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in worldfamous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertisings creative leaders.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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