Title
Cutting Edge: Gillette's Journey to Global Leadership,Used
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The Gillette Company has literally defined, as well as led, the world shaving market since the founding days of the enterprise in 1901. But more than that, Gilletteas revealed in McKibben's colorful historyhas become a world leading manufacturer and marketer of consumer goods in men's and women's grooming products, writing instruments, and alkaline batteries. The modernday Gillette serves as a shining example for today's managers of how to maintain a commitment to innovation, how to advertise creatively against competitors, and above all, how to translate a consistent vision of global growth into superior results in a competitive world marketplace.Based on extensive interviews with Gillette insiders, Cutting Edge chronicles the successes, failures, and watershed moments in the evolution of a global powerhouse. McKibben's rich portrait serves as an enduring lesson for all competitors who aspire to be truly on the cutting edge.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has four hundred twenty-seven pages. It offers a comprehensive view of Gillette's history and strategies.
- Q: What type of binding does this book use? A: This book is a hardcover edition. Hardcover bindings are known for their durability and professional appearance.
- Q: Who is the author of this book? A: The author is Gordon McKibben. He provides an in-depth look at Gillette's journey in the market.
- Q: What is the dimensions of this book? A: The book measures seven point zero one inches in length, two point zero one inches in width, and ten inches in height. These dimensions make it a manageable size for reading.
- Q: What category does this book fall under? A: This book is categorized under Industries. It focuses on business strategies and industry leadership.
- Q: Is this book suitable for all ages? A: Yes, this book is suitable for all ages. However, it is recommended for readers interested in business and marketing.
- Q: How does this book help in understanding business strategies? A: This book chronicles Gillette's successes and failures, offering lessons on innovation and marketing. It serves as a guide for aspiring business leaders.
- Q: Can this book be used as a textbook? A: Yes, it can be used as a textbook. Its insights into global business strategies make it useful for educational purposes.
- Q: Is there a particular audience for this book? A: The primary audience includes business professionals and students. It appeals to anyone interested in corporate strategies.
- Q: What condition is this used book in? A: This is a used book in good condition. It may show minor signs of wear but is still very readable.
- Q: What should I know about storing this book? A: Store this book in a cool, dry place. Avoid exposure to direct sunlight to prevent fading.
- Q: How do I clean this book if it gets dirty? A: To clean this book, gently wipe the cover with a damp cloth. Avoid using harsh chemicals that could damage the material.
- Q: Is it safe to read this book while traveling? A: Yes, it is safe to read this book while traveling. Its hardcover protects it from damage during transport.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Make sure to keep the original packaging.
- Q: Can I return this book if I don't like it? A: Yes, you can typically return this book if you are unsatisfied. Check the seller's return policy for specific details.
- Q: What should I do if I have questions about the book? A: If you have questions about the book, you can reach out to the seller or publisher for assistance. They can provide further details.