Title
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics),New
Delivery time: 8-12 business days (International)
This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forwardlooking, whatif scenarios, and effectively apply analytics to strategic decision making in marketing.Covering the three core areas of marketing analytics statistical analysis, experiments, and managerial intuition the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.Each chapter mirrors a module within a typical masterslevel Marketing Analytics course. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline whatif scenarios and define optimal solutions Connect your insights to strategic marketing decisionsAs you proceed, you'll gain an indepth understanding of: The importance of marketing analytics for forwardlooking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocationEach chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is the main focus of 'Cutting Edge Marketing Analytics'? A: The book focuses on modern marketing analytics methods and tools, emphasizing real-world case studies to connect marketing inputs to customer behavior.
- Q: Who is the author of this book? A: The author of 'Cutting Edge Marketing Analytics' is Rajkumar Venkatesan.
- Q: What topics are covered in this book? A: It covers statistical analysis, experiments, and managerial intuition in marketing analytics.
- Q: Is this book suitable for beginners in marketing analytics? A: Yes, the book is designed to be practical and accessible, making it suitable for both beginners and those with experience in marketing analytics.
- Q: How many pages does the book have? A: The book contains 300 pages.
- Q: What type of binding does the book have? A: The book is available in hardcover binding.
- Q: When was 'Cutting Edge Marketing Analytics' published? A: The book was published on June 30, 2014.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn how to conduct marketing data analysis, utilize predictive models, and apply analytics to strategic decision-making.
- Q: Does the book include real case studies? A: Yes, each chapter includes case studies that demonstrate the application of marketing analytics techniques.
- Q: Is this book part of a larger course or curriculum? A: Yes, each chapter aligns with modules typically found in a master's-level Marketing Analytics course.