Title
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics),New
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This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forwardlooking, whatif scenarios, and effectively apply analytics to strategic decision making in marketing.Covering the three core areas of marketing analytics statistical analysis, experiments, and managerial intuition the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.Each chapter mirrors a module within a typical masterslevel Marketing Analytics course. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline whatif scenarios and define optimal solutions Connect your insights to strategic marketing decisionsAs you proceed, you'll gain an indepth understanding of: The importance of marketing analytics for forwardlooking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocationEach chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book measures nine point five seven inches in length, seven point two five inches in width, and zero point nine four inches in height.
- Q: How many pages does this book have? A: This book contains three hundred pages, providing a thorough exploration of marketing analytics.
- Q: What type of binding does this book have? A: The book is bound in hardcover, ensuring durability and a professional appearance.
- Q: Who is the author of the book? A: The book is authored by Rajkumar Venkatesan, an expert in marketing analytics.
- Q: What is the main focus of the book? A: The book focuses on modern marketing analytics methods and tools, utilizing real-world case studies.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners as it covers foundational concepts and case studies in marketing analytics.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by following the methodologies outlined for each marketing problem presented in the case studies.
- Q: Does the book include practical examples? A: Yes, each chapter includes practical examples and case studies to illustrate the application of analytics methods.
- Q: What analytics techniques are covered in the book? A: The book covers techniques such as linear regression, logistic regression, cluster analysis, and Anova models.
- Q: Can I use this book for an academic course? A: Yes, the book is organized to align with modules typically found in a master's-level Marketing Analytics course.
- Q: How do I keep this book in good condition? A: To keep the book in good condition, store it in a dry place and avoid exposing it to direct sunlight.
- Q: Is there any special care needed for the hardcover? A: No special care is needed, but avoid bending the cover or pages to maintain its appearance.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for return or replacement options.
- Q: Is there a warranty for this book? A: Typically, books do not come with a warranty, but check with the seller for any return policies.
- Q: What should I do if I have trouble understanding the material? A: If you have trouble, consider reaching out to online forums or study groups focused on marketing analytics for assistance.
- Q: Can I find additional resources related to this book? A: Yes, you can find additional resources including online courses and supplementary materials in marketing analytics.