Title
Cybercentrism and the New CyberGens,Used
Delivery time: 8-12 business days (International)
Dr. Lansing A. Gordons Cybercentrism and the New CyberGens takes a fresh new look at the changing business world and the role that marketing must play to keep up with rapid increases in technology. The store front model of business is growing ever more obsolete as successive waves of techsavvy customers flood the global marketplace. Gordons book discusses the necessity of understanding the new cybersavvy market and the importance of branding as a transcultural means of product identification in the world economy. Dr. Gordon notes that the generation of tomorrow will already have been so inundated with internet advertisement that they will be resistant to such approaches. He highlights the business philosophies and practices that will best keep industry up with the social norms of the consumer. Cybercentrism and the New CyberGens keeps students up to date with the most cutting edge marketing research and practices and prepares them for the business realities of the future. With decades of experience working as an advertising copywriter, radio/television producer, and Silicon Valley marketing analyst, Dr. Gordon relies on practical industry experience to create a marketing textbook fit for the modern era. Gordons straight forward writing style and humorous metaphors make advanced concepts easily accessible, and the text is enriched visually by Gordons own vibrant artwork.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.