Cycles, Trends, and Turning Points,Used

Cycles, Trends, and Turning Points,Used

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SKU: DADAX0844232440
Brand: McGraw-Hill Education
Regular price$63.28
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Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higherlevel marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines. Gives stepbystep instructions for marketing and sales forecasting, details market segments to be analyzed, and explores various schools of thought for practicing forecasting. The method described is based on the Average Recession Recovery Model pioneered by Robert McLaughlin. Crosby is president and CEO of a forecasting, consulting, and market research firm, and publisher of Turning Points , a contributor to the Blue Chip Economic Indicators. Annotation c. Book News, Inc., Portland, OR (booknews.com)

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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