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Dagmar: Defining Advertising Goals For Measured Advertising Results,Used
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No Aspect Of The Advertising And Marketing Process Has Been More Debated, More Criticized, Or More Elusive Than The Measurement Of Advertising Effectiveness. And While Many Measurement Techniques, Methodologies, And Theories Have Appeared Over The Years, None Has Stood The Test Of Time Better Than That Presented In Dagmar: Defining Advertising Goals For Measured Advertising Results. It Is A True Classic Of Business Literature That For More Than Three Decades Has Educated Advertising Students And Practitioners On How To Think About And How To Evaluate Advertising Expenditures.
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- Q: What is the main focus of the book 'Dagmar: Defining Advertising Goals for Measured Advertising Results'? A: The book primarily focuses on the measurement of advertising effectiveness, presenting the DAGMAR approach as a method for defining advertising goals and evaluating advertising expenditures.
- Q: Who is the author of this book? A: The author of 'Dagmar: Defining Advertising Goals for Measured Advertising Results' is Solomon Dutka.
- Q: What is the publication date of the book? A: The book was published on April 1, 1995.
- Q: What type of binding does this book have? A: The book is available in hardcover binding.
- Q: How many pages does the book contain? A: The book contains 129 pages.
- Q: Is this book suitable for advertising students? A: Yes, the book is suitable for advertising students as it has educated practitioners and students on evaluating advertising effectiveness for over three decades.
- Q: What condition is the used book in? A: The used book is described as being in good condition.
- Q: What edition of the book is available? A: The available edition of the book is a subsequent edition.
- Q: Why is the DAGMAR approach significant in advertising? A: The DAGMAR approach is significant because it offers a time-tested methodology for setting and measuring advertising goals, which has been widely recognized in the field of business literature.
- Q: Does the book cover modern advertising techniques? A: The book primarily focuses on foundational concepts in advertising measurement, which may not include the latest modern advertising techniques, but it provides essential principles that are still relevant.