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Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible. Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutionspractical, uptodate, and handson! With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data Mining: Building Competitive Advantage shows you how. You wont just learn the theory and concepts of data mining; youll discover how to apply themhandson, through real applications! Coverage includes: * Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications * The data mining process, start to finish * Todays newest, most successful approaches and algorithms * Data mining pitfallsand how to avoid them * A close look at industryleading tools from Angoss and RightPoint Whether youre a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data miningand deliver all the competitive advantage it promises. About the CDROM The accompanying CDROM includes full trial editions
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