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Data Mining Explained: A Manager's Guide to CustomerCentric Business Intelligence,Used
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The first book for managers and technical professionals that teaches data mining in an accessible way and that explains how data mining drives nextgeneration customer relationship strategies.Data Mining Explained helps technicallyproficient managers and IT professionals use powerful data mining technologies to solve important business challenges, most importantly to identify and better serve customer needs. Written by data mining experts, Data Mining Explained describes how companies in general and those in key vertical markets can design and build effective technical marketing and sales strategies and operations using data mining.Data Mining Explained makes vital and increasingly mainstream concepts and technologies accessible to a wide range of readers new to the topic. Readers will learn how data mining can help them find relationships and patterns, such as customer buying habits, within the huge stores of data they gather every day. Data Mining Explained helps readers understand how data mining is defining nextgeneration ecommerce and customer relationship management (CRM) and can revolutionize how organizations engage their customers.Teaches an increasingly mainstream technology to managers and technical professionalsExplains how data mining unites customer relationship management (CRM) and business intelligenceDescribes how to develop a data mining strategy
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.