Title
Datadriven Marketing: The 15 Metrics Everyone In Marketing Should Know
Delivery time: 8-12 business days (International)
Named Best Marketing Book Of 2011 By The American Marketing Associationhow Organizations Can Deliver Significant Performance Gains Through Strategic Investment In Marketingin The New Era Of Tight Marketing Budgets, No Organization Can Continue To Spend On Marketing Without Knowing What'S Working And What'S Wasted. Datadriven Marketing Improves Efficiency And Effectiveness Of Marketing Expenditures Across The Spectrum Of Marketing Activities From Branding And Awareness, Trail And Loyalty, To New Product Launch And Internet Marketing. Based On New Research From The Kellogg School Of Management, This Book Is A Clear And Convincing Guide To Using A More Rigorous, Datadriven Strategic Approach To Deliver Significant Performance Gains From Your Marketing. Explains How To Use Datadriven Marketing To Deliver Return On Marketing Investment (Romi) In Any Organization Indepth Discussion Of The Fifteen Key Metrics Every Marketer Should Know Based On Original Research From America'S Leading Marketing Business School, Complemented By Experience Teaching Romi To Executives At Microsoft, Dupont, Nisan, Philips, Sony And Many Other Firms Uses Data From A Rigorous Survey On Strategic Marketing Performance Management Of 252 Fortune 1000 Firms, Capturing $53 Billion Of Annual Marketing Spending Indepth Examples Of How To Apply The Principles In Small And Large Organizations Free Downloadable Romi Templates For All Examples Given In The Bookwith Every Department Under The Microscope Looking For Results, Those Who Properly Use Data To Optimize Their Marketing Are Going To Come Out On Top Every Time.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Data-Driven Marketing'? A: 'Data-Driven Marketing' focuses on how organizations can improve their marketing effectiveness and efficiency by utilizing data to inform their strategies and decisions.
- Q: Who is the author of this book? A: The author of 'Data-Driven Marketing' is Mark Jeffery.
- Q: What is the publication date of this book? A: 'Data-Driven Marketing' was published on February 8, 2010.
- Q: How many pages does the book have? A: The book has 320 pages.
- Q: What type of binding does this book have? A: 'Data-Driven Marketing' is available in hardcover binding.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is designed to be accessible for marketers at all levels, providing clear explanations of data-driven strategies and key metrics.
- Q: What are some of the key metrics discussed in the book? A: The book discusses fifteen key metrics that every marketer should know to effectively measure and optimize their marketing performance.
- Q: Can this book help with understanding return on marketing investment? A: Yes, 'Data-Driven Marketing' provides in-depth discussions on how to use data to deliver return on marketing investment (ROMI) in any organization.
- Q: Are there practical examples included in the book? A: Yes, the book includes in-depth examples of how to apply data-driven marketing principles in both small and large organizations.
- Q: Does the book offer any downloadable resources? A: Yes, the book includes free downloadable ROMI templates for all examples given, aiding readers in applying the concepts discussed.