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DataDriven Marketing: The 15 Metrics Everyone in Marketing Should Know,New
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Datadriven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, datadriven strategic approach to deliver significant performance gains from your marketing. Explains how to use datadriven marketing to deliver return on marketing investment (ROMI) in any organization Indepth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending Indepth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the bookWith every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book has three hundred twenty pages. This length provides an in-depth exploration of data-driven marketing strategies.
- Q: What are the dimensions of this book? A: The book measures six point two inches in length, one point one inches in width, and nine point two one inches in height. These dimensions make it a convenient fit for most bookshelves.
- Q: What type of binding does this book have? A: This book is hardcover bound. This type of binding offers durability and a professional appearance.
- Q: What is the primary focus of the book? A: The primary focus of the book is data-driven marketing strategies. It emphasizes the importance of metrics in improving marketing effectiveness.
- Q: Who is the author of this book? A: The author of the book is Mark Jeffery. He is known for his expertise in marketing and data analytics.
- Q: How can I apply the concepts in this book? A: You can apply the concepts by integrating data analysis into your marketing strategies. The book provides practical examples and templates for implementation.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It clearly explains key metrics and strategies that are essential for anyone new to marketing.
- Q: Can this book help improve my marketing ROI? A: Yes, the book focuses on using data to enhance return on marketing investment. It offers insights into optimizing marketing expenditures.
- Q: Are there any downloadable resources included? A: Yes, the book provides free downloadable ROMI templates. These templates help readers apply the book's principles effectively.
- Q: What makes this book stand out from other marketing books? A: This book stands out due to its research-based approach and focus on fifteen key metrics. It is based on original research from a leading business school.
- Q: How should I care for this hardcover book? A: To care for the book, keep it in a dry, cool place and avoid exposing it to direct sunlight. This helps preserve the binding and pages.
- Q: Is this book safe for young readers? A: Yes, this book is suitable for young readers interested in marketing. However, it is primarily targeted at professionals and students.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for damaged items.
- Q: Does the book cover online marketing strategies? A: Yes, the book includes discussions on online marketing strategies. It addresses various aspects of digital marketing within data-driven contexts.
- Q: What type of research is the book based on? A: The book is based on original research from the Kellogg School of Management. This research includes data from two hundred fifty-two Fortune 1000 firms.
- Q: Can I use the strategies in both small and large organizations? A: Yes, the strategies outlined in the book are applicable to both small and large organizations. It provides examples relevant to different business sizes.