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Bindng
Dataism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
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Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cuttingedge business strategies and examining the dark side of a datadriven world.Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge.Dataism is about this next phase, in which vast, Internetscale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are maderelying more on data and analysis, and less on intuition and experienceand transform the nature of leadership and management.Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives.
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