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Dealers Of Lightning: Xerox Parc And The Dawn Of The Computer Age,New
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Dealers Of Lightning Is The Riveting Story Of The Legendary Xerox Parca Collection Of Eccentric Young Inventors Brought Together By Xerox Corporation At A Facility In Palo Alto, California, During The Mindblowing Intellectual Ferment Of The Seventies And Eighties. Here For The First Time Michael Hiltzik, A Correspondent For The Los Angeles Times, Reveals In Piercing Detail The True Story Of The Extraordinary Group That Aimed To Bring About A Technological Dawn That Would Change The Worldand Succeeded.Based On Extensive Interviews With The Scientists, Engineers, Administrators, And Corporate Executives Who Lived The Story, Dealers Of Lightning Takes The Read On A Journey From Parcs Beginnings In A Dusty, Abandoned Building At The Edge Of The Stanford University Campus To Its Triumph As A Hothouse Of Ideas That Spawned Not Only The First Personal Computer, But The Windowsstyle Graphical User Interface, The Laser Printer, Much Of The Indispensable Technology Of The Internet, And A Great Deal More. It Shows How And Why Xerox, Despite Its Willingness To Grant Parc Unlimited Funding And The Responsibility For Developing Breakthroughs To Keep The Corporation On The Cutting Edge Of Office Technology, Remained Forever Unable To Grasp (And, Consequently, Exploit) The Innovations That Parc Deliveredand It Details The Increasing Frustration Of The Original Parc Scientists, Many Of Whom Would Go On To Build Their Fortunes Upon The Very Ideas Xerox So Rashly Discarded.More Than Just A Riveting Historical Narrative, Dealers Of Lightning Brings To Life An Unforgettable Cast Of Characters. Among Them:Bob Taylorthe Preachers Son From Rural Texas Who Would Be Considered A Prophet By Some And A Cantankerous Egomaniac By Others, Whose Fearless (And Feared) Leadership Of A Team Of Computer Renegades Made Them The Heroes Of The Embryonic Silicon Valley;Jack Goldmanthe Xerox Chief Scientist Who Convinced The Stolid Corporation To Stake Tens Of Millions Of Dollars On Parc While Warning That The Investment Might Not Pay Off For Yearsif It Paid Off At All;Alan Kayparcs Creative And Philosophical Soul, Who Suffered Years Of Ridicule For Envisioning A Computer That Could Be Tucked Under The Arm Yet Would Contain The Power To Store Books, Symphonies, Letters, Poems, And Drawingsuntil He Arrived At Palo Alto And Met The People Who Would Build It; Andsteve Jobswho, Aided By Xeroxs Indifference To Parcs Most Momentous Inventions, Staged A Daring Raid To Obtain The Technology That Would End Up At The Heart Of The Macintosh: The Machine That For A Time Helped Apple Dominate An Explosive New Market.Dealers Of Lightning Is An Unprecedented Look At The Ideas, The Inventions, And The Individuals That Propelled Xerox Parc To The Frontier Of Technohistoryand The Corporate Machinations That Almost Prevented It From Achieving Greatness.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has four hundred eighty pages. This length provides an in-depth exploration of the history and innovations at Xerox PARC.
- Q: What are the dimensions of the book? A: The book measures six point twelve inches in length, one point forty-six inches in width, and nine point twenty-five inches in height. These dimensions make it a standard hardcover size.
- Q: What type of binding does this book have? A: The book features hardcover binding. This durable option is ideal for preserving the content over time.
- Q: Who is the author of 'Dealers of Lightning'? A: The author is Michael Hiltzik. He is a noted journalist known for his work with the Los Angeles Times.
- Q: What genre does this book belong to? A: The book belongs to the Company Profiles genre. It focuses on the revolutionary history of Xerox PARC and its technological contributions.
- Q: Is this book suitable for young readers? A: Yes, the book is suitable for young readers interested in technology and history. However, parental guidance is recommended due to complex themes.
- Q: How can I apply the concepts from the book? A: You can apply the concepts by exploring innovation and creativity in your field. The book offers insights into how collaboration can lead to significant breakthroughs.
- Q: What should I know before reading this book? A: You should have an interest in technology and history. The book dives deep into the pivotal moments at Xerox PARC.
- Q: How do I care for my hardcover book? A: To care for your hardcover book, keep it in a dry place and avoid exposure to direct sunlight. Clean the cover with a soft, dry cloth.
- Q: Is this book safe for children? A: Yes, the book is safe for children, but it contains complex ideas. It may be best suited for older children or teens.
- Q: How should I store the book? A: Store the book upright on a shelf or in a bookcase. Ensure it is not stacked with heavy items to avoid damage.
- Q: What topics are covered in the book? A: The book covers topics such as technological innovation, the history of Xerox PARC, and notable figures in computing. It provides a thorough narrative of technological evolution.
- Q: Can I return the book if I don't like it? A: Yes, you can typically return the book within a specified period if you are unsatisfied. Check the retailer's return policy for specific details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the retailer for a replacement or refund. Most retailers have policies in place for such issues.
- Q: Does the book provide insight into corporate culture? A: Yes, the book provides insights into the corporate culture at Xerox and how it impacted innovation at PARC. It highlights the struggles and successes of its team.
- Q: Is there a glossary of terms in the book? A: No, the book does not include a glossary. However, it is written to be accessible to readers with varying levels of familiarity with technology.