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Bindng
Dear Preston: Doing Business With Our Hearts: A Practical and Friendly Guide to Running Your Own Creative Service Business
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A creatives guide to doing business with heart.When you run a creative service business, you face a unique set of challenges. Typically youre passionate about what you do, but you probably struggle with problems common to many creative professionals: How do I balance my talent and ideas with the demands of the client? How do I make a living with my art? What can I do to keep clients from going with my dirtcheap competitor?Preston Bailey, one of the countrys top event designers and a leading figure in his industry, answers these and many more in Dear Preston. In an engaging advicecolumn format, he offers his guidance on the questions he is asked most frequently. Preston skyrocketed to success by running his business from the heartspecifically, relying on his empathy, generosity, and trustand here he shares that philosophy with other creative service professionals, showing how they can use it to delight customers, maintain profits, and stay true to themselves as artists.Peppered with stories from Prestons fabulous, celebritysprinkled career, Dear Preston is infused with warmth, enthusiasm, and rich experience. Whether youre deep into your career or still just dabbling, youll be enriched and inspired by this heartdriven approach to selling your talent and ideas.
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