Title
Deception In The Marketplace,New
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This Is The First Scholarly Book To Fully Address The Topics Of The Psychology Of Deceptive Persuasion In The Marketplace And Consumer Selfprotection. Deception Permeates The American Marketplace. Deceptive Marketing Harms Consumers Health, Welfare And Financial Resources, Reduces Peoples Privacy And Selfesteem, And Ultimately Undermines Trust In Society. Individual Consumers Must Try To Protect Themselves From Marketers Misleading Communications By Acquiring Personal Marketplace Deceptionprotection Skills That Go Beyond Reliance On Legal Or Regulatory Protections. Understanding The Psychology Of Deceptive Persuasion And Consumer Selfprotection Should Be A Central Goal For Future Consumer Behavior Research.The Authors Explore These Questions. What Makes Persuasive Communications Misleading And Deceptive? How Do Marketing Managers Decide To Prevent Or Practice Deception In Planning Their Campaigns? What Skills Must Consumers Acquire To Effectively Cope With Marketers Deception Tactics? What Does Research Tell Us About How People Detect, Neutralize And Resist Misleading Persuasion Attempts? What Does Research Suggest About How To Teach Marketplace Deception Protection Skills To Adolescents And Adults?Chapters Cover Theoretical Perspectives On Deceptive Persuasion; Different Types Of Deception Tactics; How Deceptionminded Marketers Think; Prior Research On How People Cope With Deceptiveness; The Nature Of Marketplace Deception Protection Skills; How People Develop Deception Protection Skills In Adolescence And Adulthood; Prior Research On Teaching Consumers Marketplace Deception Protection Skills; And Societal Issues Such As Regulatory Frontiers, Societal Trust, And Consumer Education Practices.This Unique Book Is Intended For Scholars And Researchers. It Should Be Essential Reading For Upper Level And Graduate Courses In Consumer Behavior, Social Psychology, Communication, And Marketing. Marketing Practitioners And Marketplace Regulators Will Find It Stimulating And Authoritative, As Will Social Scientists And Educators Who Are Concerned With Consumer Welfare.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does 'Deception In The Marketplace' have? A: This book has two hundred fifty-eight pages. It provides an in-depth exploration of deceptive marketing and consumer protection.
- Q: What is the binding type of this book? A: The book is published in paperback. This makes it lightweight and easy to handle for reading.
- Q: Who is the author of 'Deception In The Marketplace'? A: The author is David M. Boush. He is known for his research in consumer behavior and marketing.
- Q: What is the genre of this book? A: The genre is scholarly research in advertising and consumer behavior. It addresses psychological aspects of deception in marketing.
- Q: What topics are covered in this book? A: The book covers the psychology of deceptive persuasion, consumer self-protection skills, and marketing strategies. It also discusses regulatory issues in consumer education.
- Q: Is 'Deception In The Marketplace' suitable for graduate students? A: Yes, it is intended for upper-level and graduate courses. The content is designed for scholars and researchers in related fields.
- Q: How can I protect myself from deceptive marketing? A: You can protect yourself by acquiring marketplace deception-protection skills. The book provides insights on how consumers can identify and resist misleading marketing tactics.
- Q: What age group is this book appropriate for? A: The book is suitable for adults and older adolescents. It focuses on developing critical thinking and consumer protection skills.
- Q: How does the book help with understanding deceptive marketing? A: It explores various deception tactics and provides research-based insights. Readers learn about the psychology behind persuasive communications.
- Q: Can marketing practitioners benefit from this book? A: Yes, marketing practitioners will find it authoritative and stimulating. It offers valuable perspectives on ethical marketing practices.
- Q: What skills does the book suggest consumers should acquire? A: Consumers should learn to detect, neutralize, and resist misleading persuasion attempts. The book offers guidance on developing these skills.
- Q: Does the book address societal issues related to marketing? A: Yes, it discusses societal trust, regulatory frontiers, and consumer education practices. These topics are crucial for understanding the broader implications of deceptive marketing.
- Q: Are there theoretical perspectives included in the book? A: Yes, the book includes theoretical perspectives on deceptive persuasion. It examines different types of deception tactics used in marketing.
- Q: What are the main themes of 'Deception In The Marketplace'? A: The main themes include the psychology of deception, consumer protection skills, and the impact of marketing on society. It emphasizes the need for consumer awareness.
- Q: How does the book contribute to consumer behavior research? A: It addresses gaps in current research regarding deception and consumer self-protection. This makes it a significant addition to the field of consumer behavior.