Title
Decoded: The Science Behind Why We Buy
Delivery time: 8-12 business days (International)
In This Groundbreaking Book Phil Barden Reveals What Decision Science Explains About Peoples Purchase Behaviour, And Specifically Demonstrates Its Value To Marketing.He Shares The Latest Research On The Motivations Behind Consumers Choices And What Happens In The Human Brain As Buyers Make Their Decisions. He Deciphers The Secret Codes Of Products, Services And Brands To Explain Why People Buy Them. And Finally He Shows How To Apply This Knowledge In Day To Day Marketing To Great Effect By Dramatically Improving Key Factors Such As Relevance, Differentiation And Credibility. Shows How The Latest Insights From The Fields Of Behavioural Economics, Psychology And Neuroeconomics Explain Why We Buy What We Buy Offers A Pragmatic Framework And Guidelines For Daytoday Marketing Practice On How To Employ This Knowledge For More Effective Brand Management From Strategy To Implementation And Npd. The First Book To Apply Daniel Kahnemans Nobel Prizewinning Work To Marketing And Advertising Packed With Case Studies, This Is A Mustread For Marketers, Advertising Professionals, Web Designers, R&D Managers, Industrial Designers, Graphic Designers In Fact Anyone Whose Role Or Interest Focuses On The Why Behind Consumer Behaviour. Foreword By Rory Sutherland, Executive Creative Director And Vicechairman, Ogilvyone London And Vicechairman,Ogilvy Group Uk Full Colour Throughout
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.